Our Vision and Mission

Our aim:

Our aim is simple, to be NUMBER 1 and WORLD CLASS in everything we do. Our brand has a vital role to play in helping us achieve this. It is designed to give us an edge and set us apart from all the other players in the market, present and future and help us reinforce our point of difference.

To grow our business we need to increase our reach and relevance with our customers, our brand provides a rich and robust story to help us build stronger relationships.

The combination of our products, expertise and ideas provide the inspiration for our franchisees and staff to satisfy their customers every day.


To build a World Class business by being NUMBER 1 in the following fields of endeavor:

  • Franchising
  • Retail
  • Manufacturing
  • Sourcing & Procurement
  • Marketing
  • Human Resources & Peoples Practices
  • Financial and Commercial Controls & Practices



Through continuous development, ensure that the brand remains Vibrant, Energetic, Relevant and on Top of the Game.


Develop a world-class leadership team that is Innovative, Challenging, Accountable and Strategic in their Thinking & Actions.


Foster a culture of Peak Performance and Accountability that is Service Orientated and driven by Customer Centricity.


Implementation of a Best Practice business model that;

  • Ensures Sustainability
  • Promotes long term Growth
  • Guarantees Consistency

Business model is based on the 5P’s;

  • Product
  • Place
  • People
  • Position
  • Profit