King Pie is an honoured patron of I.C.Y, a NPO that aids abused and neglected children between the ages of 9 and 18. Their vision is to help transform these children’s lives through the I.C.Y camping and mentorship programmes, as well as through skills development and welfare. Furthermore, all funds and donations received, go directly to children and families in need.
King Pie is proud to be a long-standing partner with the Pretoria Eye Institute through the brand’s Denis van Olst Trust, a charity fund created to help make a permanent change in the lives of children affected with Strabismus, an ailment in which the eyes do not properly align with each other when looking at an object.
The trust was created and named after Denis van Olst, a man who was intricately involved with King Pie from 1995 until his untimely death in 2015, when he lost his battle to cancer. Denis had a big heart and was profoundly involved in projects that uplifted children in his local community. To honour this generous man and his legacy, King Pie decided to honour his goodwill by continuing to change the lives of children around the country by naming the charity fund trust after him.
Every year, King Pie hosts a golf day whereby all proceeds of the event go towards assisting children with this rare condition. Through the Pretoria Institute, the treatment these children receive permanently improves their vision and quality of life. To date, over 50 underprivileged children have either received glasses or much-needed eye surgery.
SINCE 2015, OVER 13 PEOPLE HAVE RECEIVED GLASSES
SINCE 2014, OVER 60 PEOPLE HAVE RECEIVED EYE SURGERY