img-facebook-1 About us - a story steeped in rich history and South African heritage.

Welcome to our mnandi-licious kingdom.
the best pie company in the world.

The King Pie story is a special one, a story steeped in rich history and South African heritage. For the past 25 years, King Pie has pie-o-neered and delivered world-class pies to royal fans, becoming a brand that people across the country have come to know and love.

The King Pie Story

While King Pie has undergone transformation during the past 25 years, the group has evolved to become the established and well-loved company it is today, with stores across South Africa and the SADC region. It is their vision to remain the leading pie brand and a superlative business in South Africa and neighbouring countries where they have a strong footprint.

All Hail the perfect king pie

The journey began way back in 1993, with the original concept going as far back as 1990. The King Pie ethos is simple, to ensure consistent quality, lovingly-created pies with outstanding tastes. In 1990, the King Pie bakery opened in Silverton, Pretoria. This unique bakery was ahead of its time, allowing customers the opportunity to witness and taste honest-to-goodness quality with no surprises. Using only the best ingredients, pies were baked daily in an open-styled bakery whereby patrons could witness the magic happening live, appealing to all five senses. This proved to be a popular activity for locals and customers would queue to purchase these tasty and flavour-packed local pies. After three years as a popular local bakery, the King Pie Franchise Group was born. Today, The King Pie Group consists of over 280 franchises and forms part of the Bidvest Group Limited.

A view into our history

  • A master baker has the vision to create a bakery that serves the most delicious and fresh pies. He opens the first King Pie bakery in Silverton, Pretoria, a special space designed for the pie lovers, the pastry.

  • After three years as a popular local bakery, the King Pie Franchise Group is born. The ultimate King Pie kingdom around the country was developed, franchising the brand into 45 territories with pie making factories.

  • The King Pie Group is sold to the existing JSE listed company, Rebserve Holdings.

  • King Pie broke the Guinness World Record for the longest sausage roll, measuring a staggering 111.11m

  • The King Pie Group is sold to The Bidvest Group Limited.

  • Today, King Pie is one of the country’s most celebrated local companies, and SA’s favourite pie brand. With over 280 franchises in South Africa and the Southern African region, King Pie continues to provide locals with innovative recipes and exceptional tastes.

  • King Pie launched a customer loyalty (rewards) programme to give back to the loyal King Pie fans.

our vision

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to be world class and number 1 in all fields of endevour

  • Franchise & retail

  • Manufacturing, sourcing & procurement

  • Marketing & sales

  • Human resources & peoples practices

  • Financial & commercial controls & practices

Our Mission

Brand

Through continuous development, ensure that the brand remains Vibrant, Energetic, Relevant & on Top of the Game

Leadership

Develop a world-class leadership team that is Innovative, Challenging, Accountable & Strategic in their Thinking & Actions

Culture

Foster a culture of Peak Performance & Accountability that is Service Orientated & driven by Customer Centricity

Business

Implementation of a Best Practice business model that: Ensures Sustainability, Promotes long term Growth & Guarantees Consistency

Our Mnandi-licious pie facts