Expanding the King Pie Kingdom

King Pie Expansion Within The Forecourt Market

Over the past 28 years, we have successfully built up a strong national footprint of franchise stores. Recently, as part of our footprint expansion strategy, we engaged with various fuel companies and opened a number of King Pie outlets in their forecourts. These forecourt stores comprise of a mixture of standalone King Pie stores, kiosks and express units, all equipped to deliver fresh and delicious pies daily. Currently King Pie expansion outlets are located at the following fuel stations:

• Elegant Fuel – Buffelspruit
• Elegant Fuel – Elim
• Elegant Fuel – Hazyview
• Puma Filling Station – Groblersdal
• Total – Naboomspruit/Mokgopong
• Caltex – Sea Point, Cape Town
• MBT Fuel – Vrede
• Shell – Klerksdorp.

King Pie’s success and expansion can best be seen through our rapid growth since the opening of our first outlet in 1993 to over 300 outlets across South and Southern Africa today. Our commitment to innovation and value have been a key factor in our expansion and market dominance.

André Els, former CEO of King Pie, believes that this expansion and these collaborations are pivotal in taking the company and brand forward, “It is very important to the King Pie team to look at how we can continually grow and expand the brand as we move forward. We believe in creating convenience for our customers and want our products to be accessible to a wider audience. Collaborating with well aligned forecourts gives us the opportunity to do just that.”

Watch this space, South Africa, the King Pie expansion is underway! We have an exciting future ahead, with many more King Pie stores coming to a forecourt near you. See you there!